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GETTING YOU READY TO GO OUT. (BUT NOT OUT OUT) FREE UK STANDARD DELIVERY ON ALL ORDERS.
to fast fashion culture
EXTRA STRONG COMPRESION
THE CURVE LEGGING
We craft each original design in our own factory in Cairo, taking care to perfect the fit whilst paying close attention to the detail. We indulge in the creative process, adding functional, practical features to our clothing in order to ensure her needs are catered for. Innovation is key; it drives us to create collections which truly surprise and delight. We constantly invent and develop new, exciting fabrics that satisfy our customers everyday.
We are committed to the roots of our family business. Sara has created a brand with global demand and reach, as we now lead business development across the UK, Europe and the States. Bringing those who work with us into our family, we foster a shared sense of success in all our employees. Today Charlotte serves as the inspiration to build her mother’s legacy, and ensure it stands the test of time.
We are a British brand and work hard in order to control our own direct supply chain. We know our machinists, our pattern makers and our cutters personally, because we take great care to hire them ourselves, safeguarding our reputation and our quality. We use local suppliers, local workers, and local fabrics to build our sustainable brand, and we support and encourage our staff to think openly about our processes with the intention to constantly adapt to and improve today’s fast paced and demanding retail climate. We are a passionate, established and essential piece of the urban fabric around us and maintain an untouchable loyalty to the highly skilled workforce we call family.
A COMMITMENT TO QUALITY
Unrivalled attention to detail
We develop our own exclusive fabrics
A natural feel for fits and shapes
A focus on durable, practical and useful clothing
TO BUILD A LEGACY
A commitment to our roots as a family business
A desire to build something that truly lasts
A vision of global expansion to create a better future
WE PRODUCE RESPONSIBLY
A focus on local fabric sourcing
A dedication to sustainable manufacturing
An allegiance to highly skilled workers
An acknowledgement of our impact on the world
WE ARE DRIVEN BY PASSION
An addiction to going beyond expectations
A commitment to quality
A love of delighting our customers
An appreciation for the process
WE VALUE LOYALTY
A commitment to go the extra mile for our customers
An openness to listen to her and her needs
An investment into our employees and their futures
Mo is one of our highly skilled over-lockers. He ensures that all of our products last wash after wash. Featuring our four thread safety stitching, our seams are engineered to withstand the pressures of daily wear.
Our fabrics are heavy and high stretch - therefore it takes a very steady, skilled hand to master the art of producing TLC garments to our signature standard.
Ahmed often inputs at the design stage, to help us ensure we create products which truly stand the test of time.